So bankers, in their multi-century glut of good advertising gimmicks, have decided to appeal to the beautiful people of the Bel Paese. Credem's ad agency, Republic, who actually admits to having created this pathetic campaign, has peppered Italy's train stations with profiles like hers in a sorry attempt at witticism. It reads, "My nose knows it's the bank for me." With the check-up line posted above, I was actually tempted to call the number to see where I could get a nose job and free checkup ('zero spese') along with it.
Advertising Age: about a 6 yr. old attempt
Not to be outdone, the Poste Italiane, that beacon of brilliance, has come out with a whole line of (financial) products to entice you to live a beautiful and harmonious life. Their image? A line of beauty care creams. Seeing that at the Post Office you can buy recipe books, pots & pans, and every other service (except actual stamps) known to man, I simply thought they were coming out with their own anti-aging creams - to ward off the effects of time you spend in line there.
Advertising Age: 23 yrs old / Effectiveness: 0
And, speaking of the Italian Postal Service, here's a little trick to avoid it altogether:
In Rome, I have discovered right near the Colosseum (on via S. Giovanni in Laterano) a Swiss Post Office. Years ago, those savvy Swiss spotted a nice opportunity, and opened their first office in Milano (on viale Jenner) as well. Take your letters & packages there - you'll pay less and you can rest assured your package will arrive.
[click on Swiss Post for link to their facilities].