And so it came as no surprise when this ad campaign was released over the summer, that I swear...Pays homage to the liver - declared across all quarters as 'Un Grande Successo'.
|The Ad Agency that conceived this new logo|
says that they have 'reworked' the heart.
It looks to me instead that they simply separated
the left lobe from the right - of your liver.
|Those two dark red pieces|
(your left & right lobes) - knowingly reworked...
to resemble your heart...
Nonetheless, even Americans, with their fad 'liver cleanses' are getting on board. Perhaps they could pay a visit to UniEuro and let us know what it's all about.
Advertising Age: About 68 -- for the subtle sophistication of the photoshop techniques...and for the lovely heart imagery