Now, I get this ad, I really do. But that's because I know English. Since I first came to Italy and was old enough to notice these things, Italians putting English script into every ad they make has always behooved and bewildered me. I mean, very few people know all that much English so so well; least of which the now grannies who do most of the food purchasing and cooking. As for guys looking to join the Navy? Maybe. After all, the Italian word, nave - meaning boat - is quite a close match. But I just hope these job applicants aren't thinking they'll be joining a cruise line and get to play laser tag or paint ball in the evenings.
Personally, I think the genius who came up with this ad is the same guy who thought up the name Soffass for a toilet paper line and entire personal products company. There simply is no other explanation.
|Make Payments, Don't Make War|