Sunday, December 18

Shopping in Italy...What are they thinking?!

I've said it once. I'll say it again. The entire country is in dire need of Marketing 101. While Customer Service has greatly improved in this internet world (tho' you can still read replies to complaints if you want to get a big kick out of things in the world wide web), I still can't for the life of me understand why people continue to trust GoogleTranslate - rather than a mother tongue individual, or just winging it on their elementary English (Elementary, because they were 8 years old when they stopped learning it). But then, the everlovin' Rebecca Winke over at Brigolante Guest Apartments in Assisi posted this. 

A new line of upscale, all-organic dog food hits the Italian shelves.
This will forever go down in the annals of consumer product marketing - right there, next to the place of honor - still holding strong decades long - and still the undefeated champ, SOFFASS TOILET PAPER*, the ultimate in 'straight-talking consumers'. My favorite comment on her thread following, each one better than the next was, So good, your dog will want to eat it - twice. My morning espresso shot straight out of my nose.

I'm convinced they had wanted to say B.A.R.K. I am also convinced, as with Soffass, that there is one highly disgruntled marketing manager, who definitely knows more than his boss (& Company owner), and most certainly knows English. Well. And this person...well, put out the Barf Bags, so to speak. On purpose.

It cannot be any other way. Just can't. Or, to think of another conspiracy theory, one commenter posted that perhaps they really just want to sell more paper towels...! I leave you with the Last Word posted by someone else: It seems dog groomers are to be found throughout the Bel Paese by the name of "Doggy Style". Maybe they know marketing better than I think.

*OMG-No longer undefeated...! It appears they have admitted humble defeat - And the Company has now demoted the best brand name in the marketing firmament and is now going with Sofidel, the Company name.

1 comment:

Harm said...

Short and sweet, for maximum Zinnng!

Magnifico! (Used Google Translate, by the way -- you can prolly tell.)

I did check to make sure (again using Google Translate) that 'barf' means the same thing in Italian as it does in English, forward and backward...