Advertising Age: Don't Abandon Your Dog This Summer

The City of Rome, Roma Capitale, for a few years running has almost always come up with excellent advertisements.  Whoever they have been using has outdone not only themselves but every other city in Italy for the wit & wisdom behind the public service announcements.  That's why I was absolutely stunned to see this ad clearly invented by a  fifth grade classroom posted around town, sweetly promoting the idea that your dog is your buddy.  
This year's advert was more in line with a campaign to adopt one of the thousands of dogs overflowing the dog pounds around town versus that of a guerrilla campaign against the thousands more despicable assholes who this year will leave their little furry friend at the side of the highway to face certain death-by-bumper.

Your best friend for life
[Warning: whose already short life will be cut down when you leave him roadside this August
- too bad it wasn't added]

Instead, Florence took a better approach with signs all over town of a cute dog (too bad he was a cartoon), with the signs reading:

If you abandon your dog, you're the Bastard!                     

Too bad, both get total ad fails by not putting these ads right front & center on the home page of the websites.  You have to dig & dig until you finally find the ads on the web (and in Florence I never did).  Here's a close one done by a group of militants in Perugia.

Whether any of these campaigns make one single bastard think twice is yet to be seen.




For more of my annual reads on this atrocious practice, click below:


http://burntbythetuscansun.blogspot.com/2007/08/its-dogs-life.html

http://burntbythetuscansun.blogspot.com/2008/07/doggone-it.html

http://burntbythetuscansun.blogspot.com/2009/08/turisti-quattro-zampe-accidental-animal.html