Italy's Poor Little Rich Kid

The Lottomatica people, basically the ones who run the State lotteries have never had it so good.  In a time of severe recession, here we have their income (nearly all profits) up by over 7 billion euro -- Only the mafia, Italy's largest company, does better.

And so, to really 'strut their stuff', and show us all they got, what did they do to thank their 'customers' for the greatest profits in the history of gambling?  Well, first, they did what they do best, and -- lied.  They released a new game, Win for Life except that the winnings only last 20 years (talk about misleading advertising).

Then, they obviously sat on their laurels and watched a lot of B movies because they came out with this ad campaign for their new 10elotto game (I won't even bore you with the pathetic 'play on words' on the name).
Basically, their awesome ad people (more likely the boss' mistress or young offspring) pulled the cast of characters from Woody Allen's 'Everything you wanted to know about sex but were afraid to ask' to give us a bunch of orange-colored sperm or worse, human condoms, to promote their game.

If this team of germs that gets washed out with Listerine had anything to do with the Olympics, well, then, another case of bad ads, considering that the human lugar who last donned this outfit, died.
Whatever the reason, there's simply no excuse for this eye pollution.

the cast of woody allen's only funny film.