I suppose based on the pictures coming to light, he was clearly proud of his family name, and wanted to 'uphold' the brand, so to speak.
I have always gotten a big kick out of the last names you come across in Italy. In Italy, up until very very recently, and I'm quite certain in most city offices it's still not allowed, you couldn't change your name if you wanted to. While I've almost never come across embarrassing last names (the Italians clearly since time began, always kept in check their Bella Figura), you still come across names that always put a smile on your face.
My coworkers and I used to keep a running list whenever we came across a client that had one of those. What I wouldn't give to have it now.
Mangiapane Mr. Eatbread
Bevilacqua Mrs. Drinkwater
Bugiardini Little liars
Poverelli Poor little souls
Culetto Little ass
You also come across cities that give you a chuckle, like Bastardo (Umbria) or Scopa (Screw or Sweep, near Milan), or Malpensa (Ill-thought) - one place in which I for one wouldn't want to live...
You can find another enjoyable listing here, replete with photos (just click on 'listing here') but in any case, feel free to add to mine in the comments below!