The Italians have totally embraced the incredible importance of the Komen cause. Its branch is the oldest international organization in the league, and I believe pretty much the most successful. If nothing else, the Komen race did something absolutely Herculean (or Amazonian, rather) – It raised awareness of women and their breasts from both women and men alike [Plastic surgeon's office and reality TV aside].
All in all, we get a magnificent day out, with families, sponsors and lots of smiles - starting at the Circus Maximus and pretty much winding thru the main sights of Rome before ending with ice cream, games and loud music. It doesn't get much better than that.
Except for one thing. A recent article - to cite support for the race and underline the importance of the dire situation and promise of a cure - suggests that breast cancer cases in Italy will go UP by about 50% in the next few years. Making it all the more important to run our butts off so sponsors will donate more money, right?
Wrong. I believe we should be Racing Against the Cause not racing for the cure.
Untold millions have been spent annually on funding research trying to come up with a cure. But until Komen puts their oodles of money into fighting Monsanto protection laws, removing the lead in our lipstick, cutting the flow of rivers of antibiotics poured into our poultry, combating the cancer-causing ingredients in most everything we put in and on our bodies, they can – and will - continue to raise untold amounts of money - which we'll always need more of as cases rise, and rise and rise.
So no. I won't partake in this un-Merry-go-Round of receiving hush money from sponsors and support from survivors while mad-with-greed multinationals carelessly (or is it carefully?) pour cancerous agents into our skin, onto our products, over the soil, high in the skies and down into the seas.
[A major sponsor is Johnson&Johnson. That's right, the Company now found to have convinced millions to put talcum powder on our babies, in their diapers, in our panties and panty liners...and who is now facing an onslaught of lawsuits on behalf of the thousands of Ovarian Cancer victims. It's one thing to allow Philip Morris to support the Arts. It's quite another to have as your main sponsor a company causing the very thing you are up against.]
Komen needs to put an end to this rat race to the bottom and put their money into politicking and policies that will stop these nefarious profit-driven societal cancers right in their black-ribboned tracks.